Pop Ups keep it simple and cash in
One of the newest assaults on traditional retailing is the Pop Up shopping trend which leverages both mobility and direct selling. Although it has been around for a few years, this trend is now gaining ground, fuelled by social media and a consumer desire for simplicity.
It also demonstrates a new form of entrepreneurship requiring low capital investment and some ingenuity, because it offers retailers a short-term lease and lower rents to test their product without major financial risk.
In Perth, Metropolitan Redevelopment Authority acting chief executive Sean Henriques recently confirmed that William Street had become home to eight pop-up shops in the past year with the MRA offering temporary tenancies of up to 89 days.
Henriques said the pop-up model had also been used by the City of Perth and the City of Fremantle and was being explored by the City of Vincent.
Now, the book industry which had been severely pounded from online competitors is jumping on the trend. Melbourne bookseller Andrew Ball in Melbourne recently told the media that he was about to expand his business, Andrew's Books by rolling out mobile bookshops, even in Sydney.
While it may be a cut down, simple business model and unpalatable to CE retailers whom only a few years ago wouldn’t open a store unless it had ‘mega’ or ‘super’ on the shingle, it is a viable alternative with appeal to a young, digital savvy demographic.
And from the case studies so far it is also profitable one.
Pop Ups keep it simple and cash in
One of the newest assaults on traditional retailing is the Pop Up shopping trend which leverages both mobility and direct selling. Although it has been around for a few years, this trend is now gaining ground, fuelled by social media and a consumer desire for simplicity.
It also demonstrates a new form of entrepreneurship requiring low capital investment and some ingenuity, because it offers retailers a short-term lease and lower rents to test their product without major financial risk.
In Perth, Metropolitan Redevelopment Authority acting chief executive Sean Henriques recently confirmed that William Street had become home to eight pop-up shops in the past year with the MRA offering temporary tenancies of up to 89 days.
Henriques said the pop-up model had also been used by the City of Perth and the City of Fremantle and was being explored by the City of Vincent.
Now, the book industry which had been severely pounded from online competitors is jumping on the trend. Melbourne bookseller Andrew Ball in Melbourne recently told the media that he was about to expand his business, Andrew's Books by rolling out mobile bookshops, even in Sydney.
While it may be a cut down, simple business model and unpalatable to CE retailers whom only a few years ago wouldn’t open a store unless it had ‘mega’ or ‘super’ on the shingle, it is a viable alternative with appeal to a young, digital savvy demographic.
And from the case studies so far it is also profitable one.