Throughout 2010, Connected will publish an extensive number of Special Editions which will focus on important product categories within the electrical appliance industry.
Highlights from Connected Special Editions will also be posted on www.connectedaustralia.com.
Suppliers within the relevant categories are welcome to submit editorial content and images for these editions to Dannielle Ryan– dannielle@connectedaustralia.com.
Subscribers to Connected receive all Special Editions via our exclusive email subscription service.
For non-subscribers, full copies of all Special Editions are available for purchase for $20 per edition. To order, contact Claire Moffat on - claire@connectedaustralia.com
Schedule
FEBRUARY
February 5 - Floorcare
In this bi-annual update of the Floorcare market we will report on the changing face of this highly competitive market. We will also cover the latest new products, promotions, trends and technologies.
Content Deadline: Friday January 21
February 19 - Digital Imaging
The digital imaging market remains dynamic and competitive. This Special Edition will focus entirely on market directions including all the latest products, trends and promotions with a special focus on mobility.
Content Deadline: Friday February 5
MARCH
March 5 - Mother’s Day
Mother’s Day remains a profitable sales period for suppliers and retailers. In this Special edition we will look at the appliances, trends and promotions that will make the cash registers sing in 2010.
Content Deadline: Friday February 19
March 19 - Climate Control
The air conditioning market continues to be a strong category. In this Special Edition we examine how the latest trends have developed along with a look at the new models that key suppliers have on offer.
Content Deadline: Friday March 5
APRIL
April 30 – Laundry
In the Laundry Special Edition we will examine suppliers’ latest ranges, hero products and trends along with latest technologies such as steam.
Content Deadline: Friday March 19
MAY
May 14 - Home Theatre
In the 2010 Home Theatre Special Edition we take a closer look at the latest technologies and products that continue to make this a booming category.
Content Deadline: Friday April 30
May 28 – Camcorders
In the Camcorder Special Edition we will examine suppliers’ latest ranges, hero products and trends along with looking at how connectivity impacts on this category.
Content Deadline: Friday May 14
JUNE
June 11 - Gaming
Gaming is an essential part of the digital and online experience and in this Special Edition we will look at what products and applications are making this a booming category.
Content Deadline: Friday May 28
June 25 – LCD
LCD is now the dominant flat panel format.This edition will look at the extensive ranges, technology and trends in this important category.
Content Deadline: Friday June 11
JULY
July 9– Mobility
In 2010 mobility devices and in particualr smartphones will continue to emerge as a critical communication tool. Often doubling as a voice recorder, MP3 player, digital still camera and video camera and online tool, the fight is tight for market share. In this Special Edition we examine the latest mobile phone products, technologies and trends.
Content Deadline: Friday June 25
July 23 – Plasma
Despite the popularity of LCD, plasma sales continue to hold strongly. This edition will look at the extensive ranges, technology and trends in this important category and how marketers will promote this technology.
Content Deadline: Friday July 9
AUGUST
August 20 – Floorcare
Content Deadline: Friday August 13
August 20 – Notebooks/Netbooks
SEPTEMBER
September 3 – Christmas
From novelty appliances to plasmas and juicers, Christmas is undoubtedly the biggest industry sales period of the year. In this Special Edition we discover what’s hot for Christmas and what promotional activities will be supporting the sell through.
Content Deadline: Friday August 20
September 17 – Refrigeration
Refrigeration is a staple of the Australian appliance industry. However, new styling, colours and technologies are making consumers choice more discerning. In this Special Edition we discover the latest trends and directions in refrigeration.
Content Deadline: Friday August 3
OCTOBER
October 8 – Climate Control
As consumers begin to make their cooling choices for the Australian summer, this Special Edition will examine how the latest trends have developed along with a look at the new models that leading brands have on offer
Content Deadline: Friday August 17
October 22 – Microwaves
Neither a small nor a large appliances, the microwave remains a kitchen essential. In the Edition we will look at how it keeps evolving and what consumers can expect for Christmas.
Content Deadline: Friday August 8
OCTOBER
October 8 – Climate Control
As consumers begin to make their cooling choices for the Australian summer, this Special Edition will examine how the latest trends have developed along with a look at the new models that leading brands have on offer
Content Deadline: Friday September 17
NOVEMBER
November 5 – Cooking
The cooking market remains highly competitive and despite a slump in housing sales, the renovation market is an important driver nationally. This Special Edition will outline sales results, new products, technologies and trends.
Content Deadline: Friday October 22
November 20 – Digital Imaging
The digital imaging market remains dynamic and competitive. This Special Edition will focus entirely on market directions including all the latest products, trends and promotions with a special focus on mobility.
Content Deadline: Friday November 5
DECEMBER
December 3 – Digital Radio
Content Deadline: Friday November 20
This category is developing with ongoing innovations. In this Special Edition, we will look at how manufacturers are spreading the message of this exciting technology to consumers.