By Rhiannon Zanetic

Laser Corporation, IT and consumer electronics accessories company has announced the first of its DAB+ products with the release of the DG200 DAB+ portable digital radio, available in Australia mid August 2010, retailing at $89.95.

The DG200 DAB+ digital radio allows users to view the name of the track and artist that is on air, as well as up-to-date sports results and news, which is shown in scrolling text on the device’s backlist display. The DG200 will also allow listeners to tune in to FM radio and enable them to preset ten of their favourite FM stations and ten DAB+ stations.

“Migration to digital radio in Australia commenced in mid 2009 and consumers are now realising the added potential that DAB+ has to offer. I think uptake of DAB started off a little slow like any new technology and now we are starting to see a positive trend in its adoption,” LASER Corporation managing director, Chris Lau said.

“Until DAB+ radios become widely available in cars, LASER sees portable DAB+ units as a huge growth potential in the Australian market over the next few years. More and more DAB+ only radio stations are continuing to emerge and so too are the number of listeners,” he added.