Christmas is covered with Sony’s 3D BRAVIA and Cyber-shot

Posted on: 03/09/2010

By Lorna Brett

Sony has every Christmas wish-list covered, unveiling its “All I want for Christmas is…” range of products at a launch at Sydney’s swanky Establishment Bar yesterday; with the show well and truly being stolen by Sony’s new 3D offerings.

Sony marries 3D and design with BRAVIA NX range

Sony has unveiled two new BRAVIA models, the NX710 and NX810 - which are Full HD 3D optional. The arrival of the new BRAVIA’s brings the total number of Sony 3D TV’s on the market to 13.

“Sony’s unmatched expertise in all areas of 3D technology enables us to deliver TV’s that truly set the standard, and the NX710 and NX810 are no exception,” Sony Australia product manager for TV Jan Ergen said.

“Sony strives for perfection with its TV range, not only in design and picture quality, but also with the 3D experience we offer…” Ergen added.

The NX models offer superior picture quality in both 2D and 3D and have been designed under Sony’s Monolithic concept, intended to ensure the TV integrates effortlessly into any modern living space. The design features a sleek glass front, concealed touch sensitive controls as well as a 0-6° tilt range with swivel option (except the 60”).

Edge LED backlighting and Motionflow PRO 200Hz (NX810) or Motionflow PRO 100Hz (NX710) deliver a high-quality viewing experience with superb contrast and smooth motion.

The inclusion of BRAVIA Internet Video capability means consumers will never be short of access to on-demand content, which is part of Sony’s efforts to ensure that content keeps up with technological advances.

The Sony BRAVIA NX710 will be available from mid-September in 40”and 46”. Prices are TBA.

The Sony BRAVIA NX810 will be available from mid-September in 55”and 60”. Prices are TBA.

Sony welcomes to Cyber-shot to the 3D family

Sony has added a number of new features to its Cyber-shot digital still camera range with the launch of the DSC-TX9 and DSC-WX5, including 3D capability – making them the first compact digital still cameras in the world able to take 3D panoramic photos.

“Sony amplifies its 3D story, taking it from the lounge room into the hands of everyday camera users,” Sony Australia marketing manager digital imaging Katsuya Watanabe said.

“We continue to push the boundaries in digital photography with the introduction of our 3D models. The new Cyber-shot cameras signal the future for electronics products, with 3D capability as a core feature,” he added.

The TX9 and WX5 have the ability to capture panoramic 3D images with the sweep of the camera in a horizontal direction, with the 3D images able to be viewed on a compatible 3D TV. Sweep Multi View is another new feature to the Cyber-shot range, and allows users to capture 3D-like images for viewing on the camera screen without the need for a dedicated 3D display.

Both feature Background Defocus mode, which allows amateur snappers to take portrait and macro photos with a blurred background effect normally only achievable on a DSLR. To capture fast moving scenes, both are able to perform high-speed continuous shooting of 10 frames per second, as well as Full HD AVCHD (1920 x 1080 x 50i) video recording.

Tech Talk

The Sony Cyber-shot TX9 will be available this month in red and grey for RRP$599

· 12.2 Megapixels

· Exmor R CMOS sensor

· BIONZ image processor

· 4x Optical Zoom with Carl Zeiss Vario-Tessar lens