By Rhiannon Zanetic

This year IFA 2010 in Berlin, Loewe's exhibition stand focused on individual home entertainment systems, with Internet and television, multiroom and networking, and 3D television taking centre stage, opening up more than a million possibilities to compose an individual system.

The company presented two new television lines, the Loewe Connect and the Loewe Art, both of which are equipped with LED technology. The Connect offers a number of networking possibilities, while the Art is designed for those whose priority is convenience.

The central TV’s hard disk recorder becomes a server allowing recordings to be distributed throughout the home, even to sets without their own hard disk recorder. With the “Follow me” function, the television programme can also be paused on the transmitter set and then continued on the receiver set without any interruption.

The new Media Portal opens up easy access to numerous multimedia applications which are integrated in the television set. It also connects the TV with the Internet, including Internet radio, media libraries, video on demand and online news. In addition, it provides the opportunity of surfing freely on the Internet using the television set.

Loewe is also presenting the latest generation of videotext. Based on the new HbbTV standard, Loewe MediaText provides access to Internet content specially prepared by broadcasters and brings it directly to the TV screen.

In the 3D spectrum, Loewe is focused on the right sense of proportion, and is showcasing 3D televisions and Blu-ray players for 3D television in Berlin, which will be available in the first quarter of 2011.