By Rhiannon Zanetic

Haier has launched a new website with a new URL, that offers a fresh look and format and enables consumers to gather information on the company’s entire product range.

The user-friendly site makes it easy to contact Haier and its customer care staff, and offers convenience when it comes to ordering parts and accessories for products.

“We are very excited about the website’s vibrant new look. The new site features imagery from the latest Haier advertising campaign, which deliberately target Gen Y,” Haier brand manager, Yvonne Hong said.

“We want to reach young people who many have just moved out of home who want stylish, reliable appliances, but want to have some money left in their pockets to do the things they enjoy. It’s all about ‘Living a Haier Life’,” she added.

She added that the Internet is an integral part of Haier’s marketing strategy, and the company believe that the new website offers a cleaner presentation and easier navigation for consumers.

Haier’s new look website can be accessed by using the following URL’s www.haierlife.com.au or www.haierappliances.com.au or www.liveahaierlife.com.au. The old address www.haier.com.au is no longer in use.