By Lorna Brett

Independent IT retailer eStore.com.au has detailed aggressive plans for the New Year, revealing it has an acquisition strategy in place to boost its reach and range.

According eStore.com.au CEO Lorenzo Coppa, the company intends to expand organically and via acquisitions during 2011.

“Financially, eStore.com.au is in a very strong position and we’re currently on the lookout for potential companies selling technology products online that we can add to the eStore.com.au portfolio,” he said.

“Our goal is to continue providing our customers with a diverse range of quality technology products at the very best prices, giving our customers greater choice and value for money,” he added.

Coppa believes that as the retail sector continues to face increasing pressure from online and international retailers, more will look to move online.

“Consumers are becoming savvier and are increasingly moving towards buying online citing reasons such as better prices, convenience and greater choice from online retailers,” he said.

“As competition increases, only those that have the purchasing power to offer a wide breadth and depth of products at the best prices, backed up by excellent customer service will survive. We’ve already seen a few online retailers go under over the past few months. I expect to see quite a bit of consolidation in the market in 2011,” he added.

The eStore.com.au boss is looking to speak with online business owners who are looking to exit the market, or those who are keen to leverage their products with the online IT retailer.

“We are committed to growing our presence in Australia next year and acquiring other businesses is something that has worked well for us in the past,” he said.