By Rhiannon Zanetic

In the wake of the horrific floods that have devastated parts of Queensland and Northern NSW, Fisher & Paykel (F&P) have noted a significant increase in dryer sales in the affected regions of Eastern Australia.

“There has been a significant increase in dryer sales across Australia’s Eastern States compared to the same period from the previous year,” F&P national marketing manager, Peter Russell said.

For the November/December period of 2010, compared to that of 2009, the company has seen an approximate 130% increase in Queensland dryer sales; 100% rise in Victoria dryer sales; and a 52% rise in NSW dryer sales.

“Despite the dramatic increase in demand, Fisher & Paykel are extremely proud to be able to supply all purchased products within days to those affected by the floods,” Russell said.

“It’s another example of F&P’s commitment to provide complete satisfaction to its customers, especially in times of need.”

Australian dryer sales overall for 2010 compared to 2009 increased by approximately 30% over the year, with vented dryers as the most popular category.