By Anhar Khanbhai

A “revolutionary” new website called Wyngle has launched in Australia enabling brands to group sell items giving Australians the opportunity to essentially “win” some of the world’s greatest lifestyle products and services for just $1.

The website is based on a new buying concept called ratio shopping where each item has an assigned ratio (e.g. 1 in 3 or 1 in 6) that determines which customers pay $1 and which customers pay the advertised price.

For example a high performance bike such as the Cell Team Shimano 105 Road Bike is featured on the site for $1199 with a ratio of one in three, so a customer wanting to purchase it will commit to paying that price, but may be the lucky one in three and come up as a winner - reducing the overall price for that customer to just $1 – including delivery.

“Wyngle gives Aussie’s the opportunity to get a great product at a fair market price and try their luck to get it for $1. Let’s face it, who wouldn’t buy a product they had already intended to purchase if the price was fair and there was a chance it would be almost free? You can't lose,” Sebastian Langton, founder of Wyngle said.

Langton said in a statement the site was developed by Sydney start-up Wyn Factory and the site and concept have been registered as a lottery with the NSW Office of Liquor, Gaming & Racing.

Langton also believes there is great benefit for the brands involved and Wyngle has the potential to impact positively on the online retail sector by re-introducing elements of sustainability.

“The enormous success of group buying and daily deal sites is well documented, but so is the damage this has done to the industry. Consumers have come to expect heavy discounts and are increasingly willing to switch brands for the next deal,” Langton said.

“Wyngle provides an incentive for shoppers to buy products at the fair market price, encouraging brand equity and loyalty again. It’s a real win-win situation.”

wyngle.com.au will offer consumers items from some of the world’s leading brands including Apple, Canon, Hugo Boss, Asics, GHD and Dyson as well as focusing on home grown success stories including iconic labels ModelCo, aussieBum and UGG Australia.

New products will be featured every few days across a range of categories such as accessories, beauty, electronics and sporting goods.