By Lorna Brett

Henrik Bergstrom has been revealed as Electrolux’s new head of floorcare and small appliances, as well as the executive vice president of AB Electrolux, as of September 15.
 

Bergstrom takes up his new post after working for the company since 1997, having most recently held the position of vice president and general manager of three areas in Electrolux Major Appliances North America; New Business Development, Air Care and Consumer Services Group. He was also the head of the company’s Asian sourcing operations.
 

According to www.tradingmarkets.com, Bergstrom will now report to president and CEO Hans Straberg, and is a member of group management. He holds a Masters Degree in Economics and Management from the Stockholm School of Economics.
 

Bergstrom succeeds Morten Falkenberg, who has taken up the role of president and CEO of Nobia.