LG Electronics USA has teamed up with CBS Sports, NCAA and Cinedigm Digital Cinema, to deliver the first ever, 2010 NCAA Men's Men's Final Four semifinal and national championship games in 3D.

The broadcasts will be displayed live, in up to 100 Cinedigm Certified Digital Cinemas nationwide, while fans in Indianapolis can view the action in the 3rd dimension on LG's LCD HDTVs at locations throughout Lucas Oil Stadium and at the NCAA's interactive fan event, Bracket Town.

LG official sponsor and corporate partner

LG Electronics USA is the official 3D Sponsor for CBS Sports' NCAA Tournament broadcasts and is the official corporate partner of the NCAA. LG will work with Cinedigm to bring the excitement of the Men's Final Four, in 3D realism to tens of thousands of fans across the country.

"Bringing the Men's Final Four to consumers in 3-D is a prime example of how LG strives to deliver something better - superior technology combined with an unparalleled viewing experience - for consumers," LG Electronics North America senior vice president marketing, Peter Reiner said.

"As the Official 3-D Sponsor, we are excited to partner with CBS Sports to bring consumers this immersive 3-D viewing experience and tap into the passion of college sports fans throughout the country," he added.

This sponsorship builds on LG's leadership in the 3D field. LG Electronics, introduced the first 3D LCD sets in Korea last year, and will be introducing an extensive line of 3D-enabled LED HDTVs and Blu-ray Disc players in the US, beginning this May.

CBS producing the action

The 3D games presented on Saturday April 3 and Monday April 5 will be a fully-produced CBS Sports event with CBS College Sports Network announcers Dave Ryan and Steve Lappas commenting on the action.

"CBS Sports has always been on the forefront of new technology to enhance the viewing experience," CBS Sports executive vice president operations and engineering, Ken Aagaard said.

"Through our partnership with the NCAA and LG, and the technological innovations of Cinedigm, we are excited to be able to present Men's Final Four weekend in 3D offering fans an exciting and different way to view a major sporting event," he added.

Cinedigm's digital cinema network has experience in delivering LIVE 3D entertainment to the widest number of 3D cinema screens. No other cinema network has the technological infrastructure and distribution ability to enable this kind of nationwide, sizeable 3D event.

"The theater experience is changing dramatically. The Men's Final Four is a signature event, with millions of fans clamoring to be among the few who get to see it in person. " Cinedigm chairman and CEO, Bud Mayo said.

"Cinedigm's experience, having brought the 2009 BCS Championship and the 2009 NBA All-Star Saturday Night events to theaters in live 3-D, has shown us that fans who attend will feel as though they have courtside seats. We're proud to work with our technology partner SENSIO and with our growing national network of top-quality theaters to help bring fans one step closer to courtside."

CBS Sports and LG will work with NEP as well as 3D expert and world-renowned 3D innovator, Vince Pace, who has worked on the blockbuster movies Avatar and Titanic.