Nilfisk promotes innovative models

More promotions will be staged by Nilfisk with its retail partners in 2010 to support products like the Niflsik Handy 2-in-1 vacuum and the Coupe Neo. Available in a new crisp pearl colour, the Handy 2-in-1 stick vacuum comes is a detachable handheld unit for smaller cleaning jobs. The lightweight Coupe Neo is promoted as having a futuristic design at an affordable price.

Allergy care a LG priority

LG has named allergy care as of significant importance to the firm in 2010. "We continually increase our commitment to research and development to ensure we lead the way in allergy care," according to Lubrin. "More and more people are looking for products that are durable and reliable. They want appliances that make their lives easier and stand the test of time. Consumers are also particularly looking for floorcare products that help them protect their family from common household allergens."

"Throughout 2010, LG is focused on working with retailers to support them by releasing new, relevant products that help get people in their store and keep them there," Lubrin said.

Electrolux to support new products in stores

The release of a new range of Electrolux products will be supported with point-of-sale and training programs for retailers. Huitfeldt described the latest products and innovations for in-store execution as a providing a 'very exciting' growth package for the firm's retailers. "We see and understand the difficulty consumers face when selecting a vacuum cleaner at store level and aim to help make this decision easier by presenting them with a meaningful innovative cleaning solution to chose, not just specifications and technological jargon," he said.

Made in Germany sets Miele apart

Miele has confirmed its product strategy will not be changed in 2010 but it does intend building on its in-house engineering, design, testing and manufacturing which takes place in Bielefield, Germany. Also planned to expand the firm's floorcare line-up by adding models in new and existing product categories into Australia and New Zealand.

Ronsmans said the firm's promotional activity and in-store point-of-sale execution would be further intensified to increase retail sales and consumer awareness about the benefits of bag vacuum cleaners as well as Active HEPA filtration, PowerBrush floor heads and more. The company will also highlight that the range is made in Germany to differentiate the selection from others.

New Sanyo models to secure market share

Sanyo has confirmed it is aggressively aiming for a 10% market share by units in 2010. Sohoni said this goal would be achieved due to a combination of strategies focused on areas such as product, price and promotions. The company will introduce new cyclonic vacuums in 2010 in a variety of models from entry level to those priced over $199 with value-added features.

Innovations include a larger dust capacity, 2000W+ powerful output, a 7M power cord for a better reach, lower decibel noise levels and turbo head for strong cleaning. "At the same time, these new models will have sleek, modern and aesthetically pleasing designs," he said.

The compnay will continue its current distribution model through mass merchants and department stores and intends supporting the introduction of new models with strategic catalogue promotions across all major retailers.

Committed to new products at Hoover

Hoover has confirmed its commitment to launching new products in 2010. "We have a strong commitment to new products signalled by the launch of 'Rush' range," Court explained. "We have an aggressive new product development program, producing compelling features and prices. We will also continue our strategic sales campaigns and account driver programs to enable differentiation in the offerings."

He claimed this strategy was formulated following very strong growth in Hoover sales and a series of new releases in 2009 including four ranges and seven products. "We plan to review and continue our overall strategy," he said.