By Zeba Fatima

The industry's leading Cooling suppliers reveal their present and future plans to connected.

Fujitsu promotes inverter technology

Fujitsu recently launched the Luca Designer Range with Human Sensor Control. This range delivers superior operational efficiency with the Human Sensor Control feature automatically switching to energy saving operation if no activity is detected in the room for 20 minutes. When activity resumes the unit returns to the previously selected operating mode.

Fujitsu has plans to continue to drive strong efficiency messages of inverter technology with a very supporting advertising campaign across free to air and subscription television, print and online media .

Panasonic goes green with Econavi range

Panasonic has listened to consumers’ demand for smart cooling technologies that are energy efficient without compromising on style. The new Econavi range presents stylish reverse cycle air conditioners featuring new energy saving technologies designed to reduce power consumption in the home.

Panasonic is running consumer promotions in selected publications leading up to the peak of summer, giving consumers the opportunity to win an air conditioner to cool their home. This follows a successful promotion offering consumers the chance to win a Panasonic Air Conditioner to keep them warm during the winter months.

Kambrook’s brand name resonates with consumers

As a relatively new entrant into the cooling category, Kambrook has been satisfied with its performance in desk, pedestal, box and tower fans.

Kambrook’s cooling range has been supported by a seasonal PR campaign. The company expects the strong brand name, combined with the smart look and excellent price point of each cooling product to contribute to the range’s success.

“Kambrook will continue to develop on our current offering, staying true to our commitment to offer impressive performance with an affordable price tag”, said marketing manager Adam Tacey.

Seeley International promotes Breezair

Seeley chairman, Frank Seeley pointed out that the company has a strong integrated advertising campaign promoting Breezair evaporative air conditioners.  Advertising includes radio and outdoor advertising in Melbourne, Canberra and Perth, as well as a national online advertising campaign. 

Seeley will support the advertising campaign by offering consumers $200 cash back and an extended warranty through participating dealers – valid until the end of November.

DeLonghi educates retail staff

DeLonghi’s new training department, and Seasonal Training Manager, will roll out a training module that will educate retail floor staff of the real tangible benefits of DeLonghi’s Portable Air Conditioning Range, with a particular focus on our unique selling Point “Water to Air Technology.”

The DeLonghi 2011/2012 portable cooling range will introduce a new flagship model, Unique to Delonghi the PACWE18INV will be first Portable air conditioner to feature both Inverter and Water to Air Technology.

Mitsubishi Electric launch national TV campaign

Mitsubishi Electric’s main promotion is via co-op advertising as well as a national television brand awareness campaign.

“Whilst Mitsubishi Electric air conditioners have a very well known reputation for producing air conditioners of a quality second to none, the brand also offers customers value for money,” said Mitsubishi Electric national sales manager, Peter Taylor.

Dyson turns up the heat with new innovation

The latest innovation within Dyson’s Air Multiplier range has been the AM04 Hot, which will be available in Australia in early 2012. 

The most obvious difference between other fans and a Dyson Air Multiplier is visual, with the elimination of blades, but there is more to these fans than meets they eye. All three models in the Dyson range feature Air Multiplier technology. The technology amplifies surrounding air, giving an uninterrupted stream of smooth air, and no unpleasant buffeting.