By Rhiannon Zanetic

This Father's Day, Sunbeam is offering consumers who purchase any Café Series Espresso Machine, a bonus Café Series Coffee Grinder (EM0480) worth $199.

The company has designed promotional and marketing activities to drive sales and consumer engagement with their products. Customers will receive their free Grinder at point of purchase, making it an ideal time to buy the Café Series EM6910; the number one selling manual espresso machine.

In addition, consumers will be offered the chance to attend a class at the Sunbeam Coffee School valued at $110 for free.

During the hands-on class, attendees learn how to master the art of espresso making and frothing milk, while also gathering tips on purchasing and storing fresh coffee so that they can achieve café-standard results at home with their Sunbeam appliance.

"We saw great sales results from this promotion last Christmas and we are really hoping to gain similar traction this year. This is a high-value promotion that differentiates Sunbeam's offer in the competitive coffee market," Sunbeam product marketing manager, beverage and toaster products, Allison Cupillari said.

The Sunbeam free coffee grinder promotion applies to sales made between August 1 and September 5 2010.