By Rhiannon Zanetic

Nespresso is helping consumers in search of gift inspiration this Father's Day, offering a unique coffee machine cash-back promotion.

Consumers who purchase any coffee machine from the Nespresso De'Longhi Lattissima range will receive $75 cash-back, while those who purchase a machine from the Nespresso De'Longhi CitiZ, Cube or Essenza ranges will receive $50 cash-back.

Nespresso will accept cash-back vouchers for purchases made till September 12, 2010. To promote the campaign retailers will be supported with an extensive ATL campaign consisting of print (luxury and lifestyle titles) outdoor (all capital cities) and digital media as well as increased in-store demonstrations and a range of point-of-sale material.

The product focus for Father's Day is the Nespresso De'Longhi Lattisima Premium (EN720M), which features one-touch functionalities to create the great coffee at home, priced at $999.